Open house invitation reel script: 3 tones with the date/time card layout

An open house invitation reel has one job: get the date, time and address onto a card a viewer can screenshot. Everything before the card is a 10-second reason to want to come. The three scripts below — warm, luxury, and high-energy — all run hook → two best rooms → the card, 12–16 seconds total, with the card layout specified so the details are readable on a phone.

The open house invitation is the most functional reel in the library: it exists to get four lines of text onto a viewer’s camera roll. That changes the design. The property beats are short because they’re a reason, not a tour; the card is long because it’s the payload; and the whole thing runs 12–16 seconds because, as the length guide covers, the invitation is a completion-first format.

The card layout. Four lines, ordered largest to smallest:

Day and date — “Saturday, Sept 13” — the biggest type on the card.
Time window — “1–3 PM” — directly under it.
Street address — full, so it’s searchable from the screenshot.
One call to action — “Come by” / “Appointments by request” — the smallest line.

Centered, high contrast, held for a minimum of three seconds — long enough to screenshot without pausing. Price stays in the caption; on the card it competes with the details that matter. Kadapt’s own open-house template treats the card as a fixed final beat for this reason: the render holds it whatever the reel’s length, and the layout doesn’t depend on which photos you uploaded.

Two timing notes: post three to five days before the event, and post the same-day reminder as a story rather than a second reel. The open house caption bank has the countdown, day-of and recap copy to go with each stage, and how to make an open house reel covers the whole sequence — invitation, day-of, recap — as one plan. For the voiceover itself, the free script generator drafts an invitation from your listing details in any of these tones.

The scripts

Warm · ~14s voiceover + 3s card

Hook · 0–2s · best exterior: Doors open this [DAY] at [ADDRESS] — and I'd come for the [ROOM 1] alone.
Room 1 · 2–6s: The [ROOM 1] has [ONE SPECIFIC — the morning light, the vaulted ceiling, the view].
Room 2 · 6–10s: And the [ROOM 2] is the kind you have to stand in to believe.
Invite · 10–13s: Come see it in person — [DAY, DATE], [TIME WINDOW]. No appointment needed.
Card · 13–16s · hold: [DAY, DATE] / [TIME WINDOW] / [ADDRESS] / Open house — come by

Luxury · ~15s voiceover + 3s card

Hook · 0–3s · exterior, held: [ADDRESS]. Open to view this [DAY], [TIME WINDOW].
Room 1 · 3–7s: The [ROOM 1], finished in [MATERIAL], with [FEATURE].
Room 2 · 7–11s: The [ROOM 2] — which photographs well and shows better.
Invite · 11–14s: Refreshments from [TIME]. Private appointments available before and after.
Card · 14–17s · hold: [DAY, DATE] / [TIME WINDOW] / [ADDRESS] / Open house · appointments by request

High-energy · ~12s voiceover + 3s card

Hook · 0–2s: Open house [DAY]. Clear your [MORNING/AFTERNOON].
Room 1 · 2–5s: [ROOM 1]: [THREE-WORD FEATURE]. You'll see.
Room 2 · 5–8s: [ROOM 2]: even better in person.
Invite · 8–11s: [DAY, DATE], [TIME WINDOW], [ADDRESS]. Just show up.
Card · 11–14s · hold: [DAY, DATE] / [TIME WINDOW] / [ADDRESS] / See you there

Fill in the blanks

Blank	What to put there
`[DAY, DATE] / [TIME WINDOW]`	Exactly as it will appear on the card: 'Saturday, Sept 13 · 1–3 PM'. Check it twice; a wrong time is the one mistake a reel can't recover from.
`[ADDRESS]`	The full street address — an open house is public, so the no-address rule for teasers doesn't apply.
`[ROOM 1] / [ROOM 2]`	The two rooms that make someone want to come. Not the two best photos — the two most curiosity-provoking.
`[PRICE]`	In the caption, not on the card. Keep the card to date, time, address, CTA.
`[KEYWORD]`	Optional DM trigger for private showings if the open house doesn't suit ('TOUR', 'SHOWING').

Fair-housing note: Invitation copy drifts toward describing who should come — 'families welcome', 'perfect for first-time buyers', 'young professionals, this one's for you'. An open house is open; the copy should read that way. Every beat below invites everyone by describing the house and the time. Keep your fills the same. Before you post anything you adapt from this page, run it through our free fair housing checker — it flags risky phrases and suggests fixes, no signup.

Common questions

When should the open house reel go up?

Three to five days before, with a same-day reminder as a story. Post it earlier and it scrolls out of the feed before the weekend; post it the morning of and only your existing followers see it in time. If the listing is new, the just-listed reel can carry the open house date on its card and do both jobs.

What goes on the end card?

Day and date on one line, time window on the next, then the street address, then one call to action. Four lines, largest to smallest, centered, held for at least three seconds. Skip the price on the card — it's in the caption, and it crowds the details people are screenshotting.

Should the invitation reel show the whole house?

No — two rooms, maybe three. The invitation's job is to create a reason to come, not to substitute for coming. Save the full tour for the just-listed reel and the recap for after the event.

Do I need a different reel for a broker's open?

Same structure, different card: swap the address line for the broker-only note and the RSVP contact. Keep it off public feeds unless your MLS rules and the seller are fine with the public seeing a broker event.