How to find explainer video topics and check they are worth making

Collect real questions from the places your audience already asks them, check each one against search suggestions and existing videos, and make first the ones where you can add a clear answer or example that the top results lack. Demand is a signal, not a guarantee, so test with a few cheap videos before committing to a series.

Creator pricing clarification: 8 November 2026. Prices can change. This is practical guidance, not a promise of views or income; your audience and YouTube's rules decide that.

Topics are cheaper to test than to defend. The aim is a short list of questions you can answer better than what already exists.

1. Collect real questions

Gather ten to thirty from places where your audience asks without being prompted: search suggestions as you type, the comment sections of videos in your area, forum and community threads, and the emails or messages you already get. Keep the original wording.

2. Group them by the answer, not the keyword

Several phrasings often have one answer. Group them, and treat each group as one candidate video. A group with many phrasings is a sign people keep needing the answer.

3. Check what already exists

Search each candidate. If the top videos are old, wrong, too long or too vague, there is a gap you can fill. If they are excellent and recent, you need a different angle: a narrower case, a worked example or a clearer structure.

4. Score each candidate

Give each a quick score for: demand (are people clearly asking), gap (is the current answer weak), fit (can you add a real example or opinion), and effort (how many facts must you verify). Make first the ones that score well on all four.

5. Test cheaply

Start with a small test across different topics before you commit to a series, and budget each video from its maximum quote. Creator offers 3, 5, 8, 12 or 15-minute targets, defaulting to 8; these differ from finished duration. The quote depends on the target and planned beats. Even a shorter own script keeps the target-based drawing reserve, and the full quoted balance is needed to start. Actual frame-rounded drawing settlement is capped at that reserve; any difference is returned. Optional research costs 6 credits per started target minute and is charged separately before the video quote. Compare how long viewers stay, not only how many click.

6. Check the facts before you film or draw

Topics that sound easy often hide claims you cannot source. Run the script through the fact-checking steps before spending credits on a render.

Where this leads

When a topic works, write the script with the script guide and turn it into a drawn video with Kadapt Creator. Pricing is on the pricing page.

Common questions