Free tool
Listing description template generator
Fill in the facts, choose a property type and a tone, and get an editable listing description built from templates written to describe the property only. Review it before publishing. It runs in your browser: nothing you type is sent, stored or looked up.
This only scans for a short list of phrases in your browser. For a full review, paste the final text into the free fair housing copy checker.
A starting point only. The draft knows just what you typed: check every figure and claim against the listing data and your brokerage and MLS rules before you publish. It describes the property and never the people who might live there.
Like quick, simple tools? Kadapt turns listing photos into short video reels.
How the templates work
Each draft is assembled from the details you enter in a fixed order: an opening line for the property type, the size and layout, the features, the recent updates, the outdoor space, a practical detail and a closing line. Anything you leave empty is skipped. Four tones change the wording, not the facts: warm, professional, elevated and short. “Try another opening” swaps the opening and closing lines for another version.
Keeping the wording fair-housing safe
- Describe the property: rooms, features, condition, upgrades. Do not say who a home is for.
- Avoid wording about the people in an area, its safety or its schools. Stick to facts a buyer can check.
- Say “primary bedroom”, not “master bedroom”.
- Describe access neutrally, for example “step-free entrance”, rather than who might need it.
- Use the same wording standards for every listing.
Rules differ by place and brokerage, and the quick check on this page is deliberately short. Run the final text through the fair housing copy checker, and see fair housing for real estate video and fair housing words to avoid in listings.
Make the description do more work
A description is one asset for the listing. Turn the same facts into a printed flyer, a listing QR code, a just listed post or a short reel script. More in the free tools for real estate agents.
Common questions
How do I write a good listing description?
Lead with the most useful true fact about the home, then cover size and layout, the standout features and upgrades, the outdoor space and one practical closing line. Use specific details instead of adjectives, keep it accurate to what the buyer will find, and describe the property, not the people who might live there. The templates here follow that order.
Are the templates fair-housing safe?
They are written to describe the property only: rooms, features, condition and location facts you enter. They do not mention who a home suits, the character of a neighbourhood or its schools. That makes them a safe starting point, not a guarantee: anything you add or edit is your responsibility. Run the finished text through the free fair housing copy checker before you publish.
Does the generator use AI or send my text anywhere?
No. It is a set of fill-in templates that run in your browser. The details you type are not sent to Kadapt, stored or used in analytics, and no AI model is involved. The only thing counted is that someone pressed the copy button.
What does the quick wording check do?
It looks for a short list of risky phrases in the draft on your screen, such as wording about who a home is for, safety claims about an area and outdated terms like master bedroom, and suggests a property-focused alternative. It runs in your browser and is not a full review. The fair housing copy checker is the more thorough tool.
How long should a listing description be?
It depends where it appears. Many listing portals and MLS fields allow a few hundred words, and many readers only see the first two or three lines, so put the strongest facts first. The character counter under the draft helps you fit a field limit, and the short tone is built for tight limits.
Can I use it for any property type?
It has templates for a house, condo or apartment, townhouse, new build, land or lot and a property that needs work. Pick the closest one and edit freely. Fill in only what is true: empty boxes are left out of the draft, so you never get a sentence with a blank in it.
Is it OK to publish the draft as it is?
Read it first. The draft only knows what you typed, so check every number and claim against the listing data, and make sure it meets your brokerage and MLS rules. Add the details that make this home different; a template is a starting point for your own words.