Free tool
Open house follow-up templates
Fill-in-the-blank follow-up emails and texts for the same day, two days later and a week later, for buyer visitors and for neighbours. Edit the wording, then copy it. Everything stays in your browser — nothing you type is sent unless you press the optional wording check.
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Check wording sends the full message to Kadapt. Kadapt may keep a copy. Remove private names, phone numbers, addresses and confidential information before checking.
Like quick, simple tools? Kadapt turns listing photos into short video reels.
How to use these templates
Pick when the message goes out, who it is for and whether it is an email or a text. The wording fills in from your details and appears in the box, where you can change anything. If you change the fields after editing the message, the edits are replaced with a fresh template, so finish the fields first and edit last. Keep any [bracketed] blanks you do not have an answer for out of the final message.
A simple follow-up rhythm
- Same day: a short thank-you while the visit is fresh. Mention one thing about the home, not a sales pitch.
- About 48 hours later: ask a real question, such as what they thought or whether anything was missing, and offer something useful like a document or a second viewing.
- About a week later: a light check-in. For buyers, an offer to help with next steps or similar homes. For neighbours, a quick report on how the home is doing and an open door if they are curious about their own.
Stop when someone tells you to. A visitor who says they are not interested, or asks you not to contact them, should not get the next message in the sequence.
Write about the home, not about people
Fair housing rules apply to how you describe homes and who you suggest they suit. These templates stick to the property and the visitor’s own questions. If you add lines about the area or who might enjoy living there, keep to facts about the property and its location, and run the text through the fair housing copy checker or the wording check above. Neither is legal advice, and neither replaces your broker’s judgement.
Check consent and anti-spam rules
Whether you may email or text someone you met at an open house depends on where you work, what the visitor agreed to when they signed in and your brokerage’s policy. Some places treat texts more strictly than emails. This tool makes message drafts only and cannot tell you what is allowed in your situation, so check the rules that apply to you. A consent line on your open house sign-in sheet is a sensible place to start.
Preparing the day itself? Try the open house checklist, the open house poster maker, the email signature generator for your follow-ups, see how to make an open house reel and browse the rest of the free tools for real estate agents.
For the recap post that goes with your follow-ups, see open house captions.
Once a client has closed, the review request templates cover asking for a review or testimonial at closing, 30 days and a year later.
Common questions
Are these follow-up templates really free?
Yes. There is no signup. The templates are filled in your browser, you edit them there, and you copy the result into your own email or messaging app.
Does Kadapt see the names or messages I type?
No. The names, address and message text stay in your browser. They are not sent to Kadapt or used in analytics. The only things counted are that someone pressed copy or the wording check. The optional wording check is the one exception: if you press it, the message text is sent to Kadapt’s fair-housing checker to be scanned, and Kadapt may keep a copy of text sent to its free tools, the same as on the fair housing checker page. Leave names, phone numbers and addresses out of anything you check.
When should I follow up after an open house?
A common rhythm is a short thank-you the same day, a second note about two days later, and a last check-in about a week after. It is a starting point, not a rule. If a visitor has told you how they would like to be contacted, or asked you to stop, do that instead.
What is the difference between the buyer and neighbour versions?
Buyer visitors might be thinking about the home for themselves, so the messages ask what they thought and offer next steps. Neighbours often come out of curiosity or to see what a nearby home is worth, so the messages thank them, share how the day went and leave the door open without pushing a sale.
Can I send these as texts to everyone who signed in?
Not necessarily. Rules on emailing and texting people vary by country, state and brokerage, and often turn on whether the person agreed to be contacted that way. This tool does not know your rules or what each visitor agreed to, so check your local anti-spam and consent rules and your brokerage policy before you send.
Why do the templates avoid talking about who a home is “perfect for”?
Describing the kind of people who would suit a home can read as steering and run into fair housing rules. The templates talk about the property and the visitor’s own questions instead. If you edit them, you can use the optional wording check, which looks for phrases that commonly cause problems. It is not legal advice and it does not catch everything.
Do I have to fill in every field?
No. Empty fields are left as a short [bracketed] blank so you can see what to add before you send. Anything in square brackets is a placeholder for you to complete, for example a number from your own sign-in sheet.